IBM Dave Haase Campaign
Graphic Design and
Social Media Marketing
Analytics plays a huge role
in the day to day marketing at IBM. Becoming
a leader in Data Analytics, IBM, has developed some turn-key
products. Being fortunate enough to reside on the analytics
team, we had some great discovers not only in analytics,but
in marketing as well. The Dave Haase Campaign for the Race
Across America (RAAM), was an innovative advance in human
analytics, regarding the stamina of the human body. IBM and
Dave Haase worked closely together to bring some of the first
data every collected for human development analytics.
Basically, Dave Haase swallowed
a capsule that allowed IBM to analyze his physical traits
and capture the analytics that his body produced. Giving Dave
Haase and IBM and advantage in knowing when to supplement
the body with nourishment for the best possible outcome of
the race. With that said, the marketing direction was to establish
a rage and a following for the development of Dave Haase throughout
The utilization of Social Media
Marketing allowed IBM to reach the masses at an instant and
to get the latest message to all the followers. From Twitter,
Facebook and YouTube, Dave Haase and IBM were in the face
of the world. Demonstrating the latest technology for Analytics.
The campaign called for media
ads to be place throughout the social media community. The
concept was to design an overall feel for the campaign. This
design would be carried throughout the entire process. I created
over 200 marketing ads and graphics, plus three videos to
portray the Dave Haase message. The online efforts thwarted
over 100,000 followers for IBM.
We developed a Twitter Quiz.
Which allowed people to be interactive with the Dave Haase
Campaign. Plus test their RAAM knowledge.
And as the race continues,
so does the advertising and marketing.
To make things more interactive and exciting, I created an
animation to represent the Race Across America and Dave Haase.
This is an animated GIF.