IBM Podcast Campaigns
Graphic Design and
Social Media Marketing
A popular marketing tool these
days, is the Podcast. Becoming very popular with many generations,
the podcast is an excellent way to reach many people and express
your point of view. IBM utilizes the podcast to keep viewers
attention and coming back for more. Repeat customer action.
Each Podcast, depending on the subjects, attracts roughly
2000-3000 listeners. Our goal was met to keep a 15% increase
in listeners per podcast, to increase the overall number of
followers to over 200,000.
IBM offers podcast in just
about every aspect of the company. From Analytics, Community
Reporting, Financial Information and much more.
The design for the marketing
of the podcasts, was to establish a look and feel, an identity,
for each and continue that design throughout all ads. You'll
see the consistency and look of each podcast series and how
A popular podcast from IBM
is their Communications Connection, which
talks about Big Data and Analytics. Excellent for the strategist
and marketer. The design was to present an old time radio
feel. Variations of color would individualize each podcast
and it's particular design. A very simple, yet elegant solution
to the design.
Another popular podcast comes
from the community and the people that take care of the community.
Public Sector Talks speaks about the people
that put their life on the line everyday to make us safe.
This podcasts design follows a the similar idea of the previous,
but with a more modern flair. And the use of photography.
One of the biggest aspects
of everyone's life id finance. So Finance In Focus,
from IBM, brings you the latest financial news, updates, happenings,
interviews and everything you can think of about finance.
The podcasts speak from a level that everyone can enjoy and