Stelco Inc.
Marketing Director/BIM
Coordinator
Graphic Design, Web
Design, Corporate Identity and Branding
Re-branded Stelco Inc., from
logo to all collateral and advertising. Being almost a fifty
year old company, many aspects needed to be brought into the
twenty-first century. Beginning with the company logo, Stelco
was re-branded and re-established in the electrical community.
Advertisements were placed both digitally and physically increasing
awareness by 63%.
Stelco's logo is designed with
Square 721 font family, utilizing Pantone colors consisting
of PMS715, PMS7687 and PMS Black. Symbolism of electrical
paths are added for a visual affect of movement within the
logo.
Corporate Identity is the basis
of your companies existence. Your brand and identity are what
is going to stick in peoples minds and remember you company.
For Stelco, their Corporate Identity consists of business
cards, letterhead, envelopes, all contracts and legal documents,
brochure, advertising, badges, vehicles and uniforms. Everything
boils down to the existence of your identity.
First awareness of any business
to any potential client is their website. A strong website
is the first marketing tool any company should invest in.
This is your first and possibly your only interaction with
a client. A website should strike interest immediately and
draw the viewer in. Stelco's new 2023 website and marketing
plan follows this scenario. With the development of Stelco's
new website, Stelco has received over 9600+ new visitors in
the past year, between the regular site and the mobile site.
Stelco resides at stelcoinc.com.
For local awareness, OOH Advertising
was utilized to establish awareness and stability within the
community. Billboards and Ads were placed locally. Estimating
an ROI of 15-20%. Stelco's billboards span the highway and
local roads.
Online and Digital Marketing
was utilized as well, to reach a larger market outside the
local area. Product sales and services being offered increased
dramatically by 45%.
